Date: October 5, 2025: The Jammu and Kashmir Government has launched Mission YUVA (Yuva Udyami Vikas Abhiyan) — a flagship youth empowerment and entrepreneurship mission designed to tackle unemployment and transform the UT’s young population into job creators rather than job seekers. The initiative aims to provide comprehensive support to aspiring entrepreneurs through training, funding, and mentorship.
Officials said Mission YUVA is an integrated effort to identify, train, and finance young entrepreneurs across all districts of Jammu and Kashmir. It seeks to strengthen the local economy by encouraging innovation and self-reliance among youth.
Key Highlights of Mission YUVA:
1. Main Objective:
To reduce unemployment and create a culture of entrepreneurship among youth.
To identify 1.37 lakh (137,000) potential entrepreneurs and help them start or expand their ventures.
The mission aims to generate over 4.25 lakh jobs directly and indirectly in the coming years.
2. Implementation Agency:
The mission is being implemented under the Department of Mission Youth, Government of Jammu & Kashmir.
It works in collaboration with J&K Bank, various departments, and private sector partners for financial and technical support.
3. Survey and Registration:
A Baseline Survey is being conducted across all districts to identify and register young entrepreneurs.
Over 20,000 field investigators have been engaged for data collection using the Mission YUVA Mobile App.
The app also provides access to training programs, loan facilities, and government schemes.
4. Financial Support & Credit Assistance:
Mission YUVA ensures easy access to loans through J&K Bank’s “YUVA Udaan” campaign, which facilitates credit linkage for eligible entrepreneurs.
Financial support includes low-interest loans, subsidies, and startup grants under UT and central government programs.
5. Skill Development & Training:
The mission focuses on skill enhancement through capacity-building workshops and entrepreneurship development programs.
Training sessions are conducted in collaboration with institutes such as IIM Jammu, NIT Srinagar, and Industrial Training Institutes (ITIs).
6. Business Support & Mentorship:
Establishment of Business Help Desks and Incubation Centers at district and block levels to guide youth through project planning and business registration.
Around 80 business help desks are proposed to provide hand-holding support and professional mentoring.
7. Sectoral Focus:
Mission YUVA supports projects in agriculture, horticulture, tourism, handicrafts, IT, manufacturing, and services sectors.
Special focus is given to women entrepreneurs, artisans, and youth in rural and border areas.
8. Technology Integration:
The Mission YUVA App and Portal serve as a one-stop platform for registration, tracking, mentorship, and progress monitoring.
Youth can access information about government subsidies, loan schemes, and upcoming employment drives through the digital portal.
9. Progress So Far:
Over 1 lakh youth have already registered under the initiative.
Several district-level awareness drives and training sessions have been organized.
Early beneficiaries under Mission YUVA have started small enterprises in sectors like food processing, handicrafts, and tourism.
10. Future Vision:
The government plans to link Mission YUVA with the New Industrial Development Scheme (NIDS) to expand job creation in the private sector.
Upcoming industrial estates in Samba, Kathua, Pulwama, and Baramulla are expected to benefit Mission YUVA participants through direct employment and supplier networks.
Officials stated that Mission YUVA is not merely a self-employment program but a comprehensive youth transformation strategy, aimed at building an innovative, self-sufficient, and dynamic young generation in Jammu and Kashmir.
The mission is expected to significantly lower unemployment, promote entrepreneurship, and strengthen the socio-economic fabric of the Union Territory in the coming decade.
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Mission YUVA: Jammu & Kashmir Government’s Flagship Program to Empower Youth and Reduce Unemployment
The Jammu and Kashmir Government has rolled out Mission YUVA (Yuva Udyami Vikas Abhiyan) — a visionary initiative aimed at empowering youth, reducing unemployment, and promoting entrepreneurship across the Union Territory. The mission seeks to transform the youth from job seekers into job creators by providing financial, technical, and institutional support to start their own ventures.
Officials said Mission YUVA is designed to identify, train, and support young entrepreneurs from every district of Jammu and Kashmir, thereby contributing to sustainable employment generation and economic growth in the region.
Key Highlights of Mission YUVA:
1. Main Objective:
To reduce unemployment and promote a culture of entrepreneurship among youth.
To identify 1.37 lakh young entrepreneurs and help them set up self-sustaining businesses.
The mission aims to create over 4.25 lakh new employment opportunities directly and indirectly in the coming years.
2. Implementation:
Implemented by the Department of Mission Youth, Government of Jammu & Kashmir in collaboration with J&K Bank, financial institutions, and industry partners.
Supported by digital platforms for transparent registration, monitoring, and progress tracking.
3. Youth Registration and Survey:
A baseline survey is underway to identify youth with entrepreneurial potential.
Over 1 lakh youth have already registered through the Mission YUVA Mobile App, which provides access to training, loans, and government schemes.
4. Financial Assistance:
Easy access to low-interest loans, subsidies, and startup grants through J&K Bank’s “YUVA Udaan” initiative.
Financial guidance, business planning assistance, and mentoring support to ensure success.
5. Skill Development and Mentorship:
Youth will receive professional training through institutions like IIM Jammu, NIT Srinagar, and other skill development centers.
Business Help Desks and Incubation Centers will mentor new entrepreneurs and help them in marketing, product development, and innovation.
6. Sectors Covered:
Mission YUVA will support ventures in tourism, agriculture, horticulture, handicrafts, information technology, manufacturing, and services.
Special focus on women entrepreneurs, artisans, and youth from border and rural areas.
Benefits for the Youth:
1. Self-Employment Opportunities:
Youth can start their own businesses with government support, reducing dependency on limited government jobs.
2. Financial Independence:
Through low-interest loans and subsidies, young entrepreneurs will gain economic stability and empowerment.
3. Skill Enhancement:
Regular training and mentorship programs will enhance technical and business management skills.
4. Access to Resources:
Youth will get access to modern tools, business guidance, market linkages, and digital platforms for promotion.
5. Women Empowerment:
Special schemes under Mission YUVA encourage women-led startups, promoting gender equality in employment.
6. Networking and Collaboration:
Young entrepreneurs will be connected with mentors, investors, and industrial associations for long-term growth.
Impact on Unemployment in Jammu & Kashmir:
1. Reduction in Youth Joblessness:
Mission YUVA is expected to lower the youth unemployment rate, which currently stands at 17.4%, by generating thousands of sustainable jobs.
2. Boost to Local Economy:
New startups and self-employment ventures will strengthen the district-level economy, especially in rural and semi-urban areas.
3. Private Sector Expansion:
With credit support and industrial partnerships, private enterprises will grow, absorbing more young workers.
4. Decrease in Migration:
Employment opportunities within the UT will help reduce youth migration to other states for work.
5. Inclusive Development:
The mission ensures equal opportunities for women, differently-abled youth, and marginalized communities, promoting balanced growth.
Authorities said that Mission YUVA represents a new chapter in Jammu and Kashmir’s employment policy — focusing on empowerment, innovation, and inclusion. The program is expected to significantly reduce unemployment over the next few years and help build a stronger, self-reliant youth generation in the Union Territory.
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