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DC Samba Urges Media to Play Proactive Role in Public Awareness

DC Samba Urges Media to Play Proactive Role in Public Awareness
SAMBA, SEPTEMBER 15: Deputy Commissioner Samba, Ayushi Sudan (IAS), today interacted with media persons and emphasized the importance of their proactive role in society. She urged the media fraternity to actively disseminate information about government schemes, ensuring that the benefits reach every section of the community.

Highlighting the media’s responsibility, the DC said that journalists act as a vital bridge between the government and the public. She called upon them to not only spread awareness about welfare initiatives but also to bring public grievances and genuine issues to the forefront in the right perspective.

She further added that constructive reporting can help both in amplifying government efforts and in addressing local concerns effectively. The interaction reflected the administration’s commitment to promoting transparency, outreach, and community engagement through responsible journalism.

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